Is Yours a Cult Brand?
I read an article yesterday on Business Insider about 16 Brands That Have Fanatical Cult Followings. I love this concept because, ultimately, I think every brand wants to achieve this status. Don't you...
View ArticleWhat Makes a Product Innovative?
brand as business bit: Nielsen recently released its “2012 Breakthrough Innovation Awards” in which it recognized new CPG product introductions that met its criteria for innovative-ness. The winners...
View ArticleBrand-As-Business Perspectives From Jim Stengel’s Grow
Jim Stengel’s book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals.read more
View Article5 Marketing Tips That We Could Learn from Celebrities
Guest Post by: RavaliRavulapatiI have to admit, I usually don’t have too much time to watch TV. But when I do, I usually watch shows that don’t require much focus and after a long day of work I often...
View ArticleThe Secret Behind the James Bond Brand
With last week’s premier of the latest James Bond film, Skyfall, I’m reminded of the brand extension lessons that can be derived from the successful Bond movie franchise. I’ve found couple...
View ArticleWhat Do Great Brands Do?
Have you ever wondered, "What makes a great brand? What do these companies do differently? What will it take for my company to be a great brand that customers want to buy from and employees want to...
View ArticleBrands Count – Seen or Unseen
We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known...
View ArticleThe Branding Secrets Of The Rolling Stones
The Rolling Stones will stream the last performance of their One More Shot tour tomorrow night via Pay-Per-View. Conservatively estimated to be their 41st tour, not counting endless small or local...
View Article2.7 billion mobile cameras to ship by 2018 - what this means for brands
Recently I posted about global digital camera shipments out of Japan decreasing by 40%+ - 48% when it comes to entry level cameras.The reason is of course the increased use of smartphones as people’s...
View ArticleA Different Look at a Brand Story
Once a upon... ... there was a story about your brand. Have you heard it?read more
View ArticleUnconscious Branding by Douglas Van Praet
Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet.“The fact of the matter is anyone can do neuromarketing without ever scanning a single...
View ArticleB2B Employee Brand Engagement
Building a strong B2B brand starts with corporate culture. Business leaders must rally their employees around common cultural values because culture determines whether they will embrace and...
View ArticleThe true colour of brands and true nature of infographics (1)
Thanks to my favouritestumble upon gimmick for finding new content and subjects, I discovered this read more
View ArticleSocial Media Are More Interested in Your Supply Chain Than Your Marketing
Horse meat keeps turning up in European food products. Though the vast majority of brands tested most recently by the UK government came up clean, meat from Taco Bell and Bird’s Eye got flagged. This...
View ArticleBrands Who Used The Force on Star Wars Day #Maythe4thbewithyou
Brands that insert themselves into relevant cultural events is now becoming a norm in marketing. Did you know that May 4th is considered Star Wars Day? These brands did, and they inserted themselves in...
View ArticleThe Power of Brands to Change the World
While many of us live out our sheltered lives, the rest of our country and world remains trapped in destructive cycles: poverty, climate change, poor health, declining education, habitat destruction,...
View ArticleCoherence: making the shift from silos to systems The power of brands to...
Continuing from our previous post, let’s look at two P’s of world-changing brands: power and permission.Powerread more
View ArticleResponsive Marketing
In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing...
View ArticleThe power of brands to change the world, part 3
This is the last in a series of three posts exploring the role of brands in creating positive change. The previous post explored the first two Ps of creating world-changing brands, power and...
View ArticleWhy young adults are more connected than ever before and what this means for...
For today’s young adults (those aged 18-30), access to technology is, alongside education, seen as a critical component of progress and opportunity. A recent survey of 12,000 young adults across 27...
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